Statistikk innhold

Statistics about

Norwegian media barometer

The statistics contain data about the use of various media such as newspapers, TV, radio, internet, video media, sound media, gaming, books, magazines, cartoons and access to these.

Updated: 14 May 2024
Next update: 8 April 2025

Selected figures from this statistics

  • Use of different media an average day
    Use of different media an average day1
    Per cent
    1991200020222023
    Newspapers84772117
    Internet paper2 ....6459
    Television3 81824747
    Radio71574948
    Audio media43505760
    Weeklies211775
    Books24202625
    Magazines181487
    Cartoons11965
    Video media4 10105150
    Internet..279394
    Digital games..2931
    1The numbers before 2022 apply to those in the 9-79 age group. As of 2022, there is no upper age limit.
    2Until and including 2021, this only applied to the online version of paper newspapers. From and including 2022 it applies to all online newspapers
    3Applies to both traditional TV signals through satellite dish, cable or digital terrestrial network and direct TV viewing on online TV through e.g. NRK Direct or TV2 Play Direct.
    4Includes streaming via Internet
    Explanation of symbols
  • Usage of traditional and internet media an average day
    Usage of traditional and internet media an average day1 2
    2023
    Per cent
    Newspaper17
    Internet paper59
    Papers in total66
    Television3 41
    Internet TV4 32
    TV in total5 60
    Paper book25
    Electronic book4
    Books in total28
    Magazines, perodicals etc.7
    Internet magazines, perodicals etc.7
    Magazines in total10
    Weeklies5
    Internet weeklies4
    Weeklies in total8
    Cartoons5
    Internet cartoons4
    Cartoons in total8
    1The total figures of each type of medium are not a sum of the two subgroups. This is because some have used both subgroups (f.ex. both newspaper and internet paper) during the same day.
    2The numbers before 2022 apply to those in the 9-79 age group. As of 2022, there is no upper age limit.
    3Traditional linear TV. TV channels that are not online TV, e.g. traditional TV signals through satellite, cable or digital terrestrial network.
    4Internet TV is the sum of internet TV linear and non-linear internet TV. Online TV linear applies to direct TV viewing on online TV through e.g. NRK Direct or TV2 Play Direct. Non-linear online TV refers to watching online TV that is not linear.
    5All TV viewing in total, also including non-linear internet TV.
    Printed newspapers was mistakingly posted without values, this was corrected 26 April 2023 at 08.00.
    Explanation of symbols
  • Use of different media an average day (minutes), by mass media and year

  • Percentage who has used different type of media an average day, by mass media and year

About the statistics

The information under «About the statistics» was last updated 20 October 2022.

Not relevant

Age

Respondents are grouped by age at the end of the year in which the interviews were completed.

Occupational status

The grouping of occupations are different from 2015 and onward, it builds upon the "Standard for yrkesklassifisering (STYRK-08)"

Occupation group 1-2: (1) Administrative leaders and politicians, (2) Academic professions.

Occupation group 3: Occupation with shorter college and university education and technicians

Occupation group 4-5: (4) Office and customer service occupation, (5) Business, service and caretaking occupation

Occupation group 6-9: (6) Farming, forestry and fishery, (7) Craftsmen etc., (8) Process- and machine operator and transport workers etc., (9) Occupation without any demand for education

In occupation 0: Military education and no registration, the rank and file are classified in education group 9, Officers 1 are classified in occupation group 3 and Officers 2 ar classified in occupation group 1-2 .

Other statuses: Includes those who do not belong in any of the other categories.

The classification is otherwise based on Standard for inndeling etter sosioøkonomisk status (Standard for norsk statistikk nr. 5). Socioeconomic status is calculated for the age group 16-79 years.

Education

Level of education is calculated on the basis of information about all-round education and vocational training. The classification is built on "Standard for utdanningsgruppering i offentlig norsk statistikk (Standarder for norsk statistikk nr. 7)".

Education is calculated for the age group 16-79 years. The following classification is used:

Primary and lower secondary education : Includes 1.- 10. class.

Upper secondary education : Includes secondary education 11.-13. class and vocational school.

Tertiary education, short : Includes higher education four years or shorter.

Tertiary education, long : Includes higher education more than four years.

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