Table
Industry 73.1 Advertising services. Turnover, by products. Enterprises | 2011 |
|---|
| 73.1 Advertising | 73.110 Advertising agencies | 73.120 Media representation |
|---|
| NOK million | Share | NOK million | Share | NOK million | Share |
|---|
| TOTAL | 19 507.6 | 100.0 | 8 215.8 | 100.0 | 11 291.7 | 100.0 |
|---|
| 01 Media representation services | 12 452.7 | 63.8 | 1 641.5 | 20.0 | 10 811.2 | 95.7 |
|---|
| 01.01 In print media | 4 859.0 | 24.9 | 432.7 | 5.3 | 4 426.4 | 39.2 |
|---|
| 01.02 In TV/ radio | 2 391.8 | 12.3 | 452.8 | 5.5 | 1 939.1 | 17.2 |
|---|
| 01.03 In internet | 2 095.0 | 10.7 | 351.0 | 4.3 | 1 744.0 | 15.4 |
|---|
| 01.04 Sale of events relating advertising | 87.3 | 0.4 | 49.7 | 0.6 | 37.6 | 0.3 |
|---|
| 01.05 Other sale of advertising space | 3 019.4 | 15.5 | 355.3 | 4.3 | 2 664.2 | 23.6 |
|---|
| 02 Services By advertising agencies | 5 932.8 | 30.4 | 5 639.4 | 68.6 | 293.4 | 2.6 |
|---|
| 02.01 Full service advertising | 2 093.7 | 10.7 | 2 093.7 | 25.5 | 0.0 | 0.0 |
|---|
| 02.02 Direct marketing and direct mailing | 307.8 | 1.6 | 298.4 | 3.6 | 9.4 | 0.1 |
|---|
| 02.03 Advertising design | 1 500.7 | 7.7 | 1 425.6 | 17.4 | 75.1 | 0.7 |
|---|
| 02.04 Other advertising services | 2 030.7 | 10.4 | 1 821.8 | 22.2 | 208.9 | 1.9 |
|---|
| 03 Other additional products | 1 122.1 | 5.8 | 935.0 | 11.4 | 187.2 | 1.7 |
|---|