Table
Industry 73.1 Advertising services. Turnover, by products. Enterprises | 2012 |
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| 73.1 Advertising | 73.110 Advertising agencies | 73.120 Media representation |
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| NOK million | Share | NOK million | Share | NOK million | Share |
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| TOTAL | 19 897.6 | 100.0 | 8 614.0 | 100.0 | 11 283.6 | 100.0 |
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| 01 Media representation services | 11 455.9 | 57.6 | 1 345.8 | 15.6 | 10 110.1 | 89.6 |
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| 01.01 In print media | 3 997.5 | 20.1 | 648.8 | 7.5 | 3 348.7 | 29.7 |
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| 01.02 In TV/ radio | 3 782.0 | 19.0 | 346.6 | 4.0 | 3 435.4 | 30.4 |
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| 01.03 In internet | 1 844.2 | 9.3 | 185.9 | 2.2 | 1 658.3 | 14.7 |
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| 01.04 Sale of events relating advertising | 36.0 | 0.2 | 4.9 | 0.1 | 31.1 | 0.3 |
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| 01.05 Other sale of advertising space | 1 796.3 | 9.0 | 159.6 | 1.9 | 1 636.6 | 14.5 |
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| 02 Services By advertising agencies | 7 141.6 | 35.9 | 6 375.6 | 74.0 | 766.0 | 6.8 |
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| 02.01 Full service advertising | 4 070.9 | 20.5 | 3 430.5 | 39.8 | 640.4 | 5.7 |
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| 02.02 Direct marketing and direct mailing | 486.7 | 2.4 | 481.7 | 5.6 | 5.0 | 0.0 |
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| 02.03 Advertising design | 1 976.4 | 9.9 | 1 915.8 | 22.2 | 60.5 | 0.5 |
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| 02.04 Other advertising services | 607.6 | 3.1 | 547.5 | 6.4 | 60.1 | 0.5 |
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| 03 Other additional products | 1 300.1 | 6.5 | 892.6 | 10.4 | 407.6 | 3.6 |
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