Table
Industry 73.1 Advertising services. Turnover, by products. Enterprises | 2013 |
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73.1 Advertising | 73.110 Advertising agencies | 73.120 Media representation |
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NOK million | Share | NOK million | Share | NOK million | Share |
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TOTAL | 20 093.5 | 100.0 | 8 015.2 | 100.0 | 12 078.3 | 100.0 |
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01 Media representation services | 12 408.0 | 61.8 | 910.6 | 11.4 | 11 497.4 | 95.2 |
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01.01 In print media | 3 406.9 | 17.0 | 332.3 | 4.1 | 3 074.6 | 25.5 |
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01.02 In TV/ radio | 4 848.7 | 24.1 | 206.7 | 2.6 | 4 642.0 | 38.4 |
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01.03 In internet | 2 637.3 | 13.1 | 127.2 | 1.6 | 2 510.1 | 20.8 |
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01.04 Sale of events relating advertising | 287.5 | 1.4 | 0.9 | 0.0 | 286.6 | 2.4 |
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01.05 Other sale of advertising space | 1 227.6 | 6.1 | 243.5 | 3.0 | 984.1 | 8.1 |
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02 Services By advertising agencies | 7 017.1 | 34.9 | 6 560.6 | 81.9 | 456.5 | 3.8 |
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02.01 Full service advertising | 3 157.4 | 15.7 | 2 824.1 | 35.2 | 333.3 | 2.8 |
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02.02 Direct marketing and direct mailing | 382.1 | 1.9 | 339.9 | 4.2 | 42.3 | 0.4 |
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02.03 Advertising design | 2 937.4 | 14.6 | 2 894.5 | 36.1 | 42.9 | 0.4 |
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02.04 Other advertising services | 540.2 | 2.7 | 502.2 | 6.3 | 38.0 | 0.3 |
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03 Other additional products | 668.4 | 3.3 | 544.0 | 6.8 | 124.3 | 1.0 |
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