| Products, total |
10 371.8 |
100.0 |
| |
|
|
| 1 Mediarepresentation services |
4 911.3 |
47.4 |
| 1.1 In print media |
3 485.1 |
33.6 |
| 1.2 In TV/ radio |
669.7 |
6.5 |
| 1.3 In Internett |
327.6 |
3.2 |
| 1.4 Sale of events relating advertising |
10.3 |
0.1 |
| 1.5 Other medias |
418.7 |
4.0 |
| |
|
|
| 2 Services by advertising agencies |
4 619.1 |
44.5 |
| 2.1 Full service advertising |
2 179.3 |
21.0 |
| 2.2 Direct marketing |
738.8 |
7.1 |
| 2.3 Advertising design |
770.3 |
7.4 |
| 2.4 Other advertising services |
930.7 |
9.0 |
| |
|
|
| 3 Other additional products |
841.3 |
8.1 |
| |
|
|
| 4 Recidency by client, total |
|
10 371.8 |
| 4.1 Domestic |
|
9 311.6 |
| 4.2 Intra-EU |
|
1 019.8 |
| 4.3 Extra-EU |
|
40.3 |
|
