| Products, total |
11 468.5 |
100.0 |
| 1 Mediarepresentation services |
5 452.1 |
47.5 |
| 1.1 In print media |
3 344.2 |
29.2 |
| 1.2 In TV/ radio |
86.8 |
0.8 |
| 1.3 In Internett |
508.6 |
4.4 |
| 1.4 Legal advisory and representation services in civil law |
4.7 |
0.0 |
| 1.5 Sale of events relating advertising |
1 507.7 |
13.1 |
| |
|
|
| 2 Services by advertising agencies |
5 306.1 |
46.3 |
| 2.1 Full service advertising |
2 548.1 |
22.2 |
| 2.2 Direct marketing |
421.1 |
3.7 |
| 2.3 Advertising design |
1 163.7 |
10.1 |
| 2.4 Other advertising services |
1 173.1 |
10.2 |
| |
|
|
| 3 Other additional products |
710.4 |
6.2 |
| |
|
|
| 4 Recidency by client, total |
11 468.5 |
100.0 |
| 4.1 Domestic |
11 198.0 |
97.6 |
| 4.2 Intra-EU |
252.9 |
2.2 |
| 4.3 Extra-EU |
17.6 |
0.2 |
|
