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In 1997 Norwegians listened to about as much radio and watched about as much TV as they did the year before. The percentage of daily television watchers in 1997 was 84 per cent, and every Norwegian watched TV for an average of 119 minutes. Viewing has increased only slightly since 1991, so TV watching has been quite stable in the 1990s. The percentage listening to radio daily was 61 per cent in 1997 and the average time used on this medium was 87 per cent. In contrast with television viewing, radio listening has declined compared to the early 1990s.
Despite the steady increase in media products and services there has been no clear increase in the use of any mass media over the past year. More people have a PC at home, but there has been no corresponding increase in use. Reading of printed media has sunk over the longer term.
Long-term decline in reading
Likewise, there has not been any clear changes in the use of printed media from 1996 to 1997. Newspapers are read the most, with 84 per cent of the population reading a newspaper every day including Sundays. On normal workdays readership is 88 per cent. Compared to 1991, however, overall readership of printed media has clearly declined. In 1991 people spent an average of 70 minutes on reading newspapers, magazines, comics and periodicals/trade journals. By 1997 the figure had declined 19 per cent, to 57 minutes.
Weekly Bulletin issue no. 15-16, 1998