Content
Published:
This is an archived release.
| 2017 | ||||||
|---|---|---|---|---|---|---|
| 73.1 Advertising | 73.110 Advertising agencies | 73.120 Media representation | ||||
| NOK million | Share | NOK million | Share | NOK million | Share | |
| TOTAL | 22 363.6 | 100.0 | 9 543.3 | 100.0 | 12 820.2 | 100.0 |
| 01 Media representation services | 12 685.7 | 56.7 | 709.4 | 7.4 | 11 976.3 | 93.4 |
| 01.01 In print media | 3 262.1 | 14.6 | 155.6 | 1.6 | 3 106.5 | 24.2 |
| 01.02 In TV/ radio | 3 985.6 | 17.8 | 81.6 | 0.9 | 3 904.0 | 30.5 |
| 01.03 In internet | 4 360.3 | 19.5 | 459.0 | 4.8 | 3 901.2 | 30.4 |
| 01.04 Sale of events relating advertising | 73.7 | 0.3 | 0.0 | 0.0 | 73.7 | 0.6 |
| 01.05 Other sale of advertising space | 1 004.0 | 4.5 | 13.2 | 0.1 | 990.9 | 7.7 |
| 02 Services By advertising agencies | 9 317.2 | 41.7 | 8 496.2 | 89.0 | 821.0 | 6.4 |
| 02.01 Full service advertising | 5 139.5 | 23.0 | 4 428.5 | 46.4 | 711.0 | 5.5 |
| 02.02 Direct marketing and direct mailing | 848.6 | 3.8 | 800.9 | 8.4 | 47.7 | 0.4 |
| 02.03 Advertising design | 1 009.4 | 4.5 | 1 003.4 | 10.5 | 6.0 | 0.0 |
| 02.04 Other advertising services | 2 319.7 | 10.4 | 2 263.4 | 23.7 | 56.3 | 0.4 |
| 03 Other additional products | 360.7 | 1.6 | 337.7 | 3.5 | 22.9 | 0.2 |
Additional information
For releases after 2007: The types of products partly correspond to the new CPA that was introduced in 2008, but are not as detailed as this.
Contact
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Maria Asuncion Campechano
E-mail: maria.campechano@ssb.no
tel.: (+47) 40 81 14 21