Price index for advertising activities

Developing a price index for NACE Rev.2 73.1 Advertising services is part of a broader project in Statistics Norway that focuses on price statistics. The development of a price index for advertising services started in 2008.

We have studied the experiences of other countries that have already established an SPPI for advertising services. Based on these experiences, our meeting and correspondence with the Association for Creative, Commercial Communication and of course our own studies of the market in Norway, we have developed a method.